The first Ferrari was built in 1947, almost 70 years ago. Ferrari plans to celebrate that fact at the Paris Motor Show this October, with 350 special editions. Ferrari originally made the announcement to 100 owners and collectors in the Ferrari Cavalcade in Venice, Italy last weekend. Ferrari’s marketing and commercial boss Enrico Galliera states “The whole team at Maranello went back through the 70-year history of the company and tried to identify the most iconic cars of the past in the history of the company, the most iconic exteriors, the most iconic interiors”.
Galliera then goes on to say “This means we are going to be producing and delivering 350 unique pieces. Every single car will be unique,” he added. This leads many to speculate that there will be 70 special-edition versions of the California T convertible, the 488GTB coupe, the 488 Spider, the F12berlinetta coupe, and the GTC4Lusso. Ferrari’s Sergio Marchionne himself stated at the Cavalcade closing dinner that he is working with Galliera to determine who receives which cars, and that it would be “probably the most difficult part of what I do”.
It will definitely be a treat to see exactly which historically iconic cars Ferrari chooses to model its special editions on, and how they manage the immense Research and Development costs that we expect will come with such an endeavor. If the past is any indication of the future, however, these 350 cars will most definitely skyrocket in value the instant they come out of production.